1- The striking pictures
If you did not know, one of the foundations of marketing is expressive images. The best way through which you can market your restaurant and the dishes you serve is by photographing everything that is attractive and attractive in your kitchen, including dishes, food, tools and efforts made in order to prepare the most delicious meals and dishes, so use a photographer. An expert to take an interesting set of photos for you.
2- Using food applications
Subscribing to a group of electronic eating applications should be part of your restaurant's marketing plan, as this increases the chances that users of these programs will be exposed to your restaurant's menu or photos, features, details, and discounts that it provides, which encourages experimentation and demand for it..
3- Prepare an account on Google
Registering a personal account on Google is a very important step, as many of those who search for their needs in the field of food and beverages on Google will have the opportunity to view your personal account and the business you offer on the Internet, and the personal data and geographical location you provide. “Location”, and feedback and comments on your services, so Google collects all the data and attachments that you put on your account and displays it to people, which is a wonderful positive step for marketing your business.
4- Use geo-targeted ads
For many restaurants, locality is one of the foundations of the game in marketing, because many customers are looking for the nearest restaurant with the best quality, which allows you to reap the benefits of your electronic marketing process if you rely on this type of advertising; It saves a lot of money, and ensures that you direct ads to people around your business, and many electronic advertising services such as Google Ads , Facebook and Twitter can provide you with this service.
5-Instagram
A strong and ideal presence on the Instagram account of the restaurant is also a strong addition to the marketing process, and you can start by photographing the front of your restaurant and then move to every part and everything related to your dishes, meals, and services that you provide, and try to give your photos the creative, interesting and exciting aspect that reflects your meals and your restaurant Charmingly, and do not forget to put a group of the Hashtags that create broader areas of communication with followers.
6- Send news via e-mail
You can - periodically - send the latest news to your followers, visitors and those in your work environment regarding the most delicious dishes that you provide and the discounts, offers and special dishes you offer, and this does not have to be on a weekly basis, but you can send it on a monthly basis, and you can use these messages Also as a kind of celebration of your success on some occasions or what you add new dishes to your menu.
7- Demonstrating the taster's personal experience
An effective way to enhance your contact with your gourmets and customers, which is by adding and republishing some pictures to your personal accounts on the interactive pages that include the reactions of your customers and visitors about eating and the dishes you serve, the best meals they ate and what they prefer to people based on their personal experience in the restaurant, and you can make them A private page on the Internet or just post these photos and reactions on your personal accounts.
8- Show staff
In this era, the focus on the service provided and the cleanliness of the restaurant has become very important, which may be equal to the quality of the food, so it will be a great addition to you to depict your staff smiling, friendly and helpful while working hard and seriously, along with some reflective images of the cleanliness of the place and the safety of the facilities, All of this serves the good reputation of your restaurant and conveys a positive mental image of it.
9-Follow up interaction on social networks
One of the most common phrases that may destroy your restaurant's marketing campaigns is ignoring what is going on in your personal accounts on social networking sites, including reactions, pictures, opinions and other interactions that can have a strong impact on the followers of your personal accounts. Restaurants that have positive accounts and are full of reactions Al Moayyad has marketing stability and greater expansion opportunities among other restaurants.
10- Post positive feedback
This is a personal right for you, and it is your reward for your effort and time. You must publish all the positive feedback from your customers, on the tangible or electronic level. Do not hesitate to inform people of what they can taste of the positives throughout your restaurant. These responses are from It pushes the rest of those exposed to come to a restaurant, especially if some of them are reliable sources.
11- Blog Industry
It is an effective step to get close to the public and create your own community that deals with cooking, eating and delicacies, especially if you link it to what your restaurant produces in terms of foods, offers, discounts and delicious menus throughout the year. The blog creates the opportunity to express the personality and shape of your restaurant through words, even if you publish What difficulties did you face and what were your chances of success? People love to read such stories about restaurants.
12-host bloggers
It may be difficult at the beginning of the road to create a large fan base, but if you can invite bloggers to try some of the foods and drinks that you offer, this may give you the opportunity to publish your work or even some words about your restaurant, its service and location, or even a simple mention about Your location or goal, that is enough to get the attention of at least one person, which may be the most positive outcome for you at this stage.
13- Verify the accuracy and validity of your data on the Internet
A very large percentage of people depend on the restaurant data published on the Internet to identify this restaurant and what it includes of foods, drinks, offers and dates for it, and any information related to the features of this restaurant, so you must be constantly aware of the validity and accuracy of this information and that it is constantly renewed According to the changes and developments that you find in your restaurant.
14- Make the promotional identity expressive
You must understand the nature of the majority of those coming to your restaurant, and what are their interests? Is it health, family visits, or a romantic atmosphere, and to find a point of identity and a promotional format that connects your desires and interests that prompted you to find this restaurant and their interests and what they are looking for in your restaurant according to their desires.
15-Twitter
" Twitter" is another treasure for your restaurant. You can choose the appropriate times to publish tweets about instant offers, or to publish in real time due to the crowding resulting from the high demand for your restaurant at breakfast, lunch or dinner time, which will market your restaurant strongly in the food and beverage market..
16-Concluding agreements with delivery companies
Recently, the ease of obtaining and using the service has become the basis of the game, as many restaurants are interested not only in providing good food, but also in providing a fast and excellent delivery service, and students often prefer the availability of this service, as it saves them time and effort in order to know whether Whether or not your restaurant delivers meals to the home, if you do not own cars or bikes that deliver your orders to customers, look for a partnership contract with a delivery company.
17- Online menu
Tasters prefer to search for meals and dishes offered by the restaurant on the Internet before going there or even ordering meals over the phone, so do not make the task of searching for or reading your menu difficult for them, you have to upload a clear, attractive and renewed version of your menu on the Internet And do not forget to publish it on your website and social media pages, which is one of the most important steps in the task of marketing your restaurant.
18-Discounts and coupons
How can you compete in this market of restaurants and market your restaurant successfully without providing a set of offers and discounts that make it different in the crowd, as always the special offers, discounts and new dishes are what motivate the public to come to the restaurant, and you can publish these special offers on your own site Or social networking pages, and the higher the percentage of exposure to these ads, the greater the number of visitors to your restaurant.For example, elmenus company sometimes gives a discount once when subscribing to the application and once 3 times
19- Online booking
One of the smart ways that successfully market your restaurant and allow you to create a special turnout and permanent customers, which is the electronic service on the Internet where you can reserve your table as you specify from the number of people coming and the time period, and the occasion you want, is it a family occasion, a romantic occasion, or a party that brings you together with others Everything that combines ease and speed in the services of your restaurant is loved and accepted by customers.
20- Use of mobile advertisements
The number of opening ads listed on your phone - especially those related to food and drinks - increases excessively this year, especially during the evening, as the number of people searching for fast food, the nearest restaurants, offers and specials increases, and the fastest restaurants in deliveries, so it will be a good opportunity for you if you can You use advertising services on Google "Google Ads" to publish ads for your restaurant, and you can thus focus the periods of these ads in times of high demand for foods that offer similar.
21- Using an eating cart
It is another advertising and marketing method intended for those on the street who have not been reached by your electronic advertising methods, so buying a food truck "Food Truck", or even an Arabic one with a special make and shape that offers a set of meals and dishes for your restaurant on the road and in the street to the public, it will certainly increase the number of people who recognize your brand, and thus they will transfer to others that expertise and experience, and so on, do not forget to indicate your main restaurant, its location and some special details About it, which gives the opportunity for gourmets to think about its popularity, and if not, do not worry, you will still have the opportunity to appear on social networking pages and the Internet..
22- Souvenirs and points system
A very simple magic shot but with very impressive marketing results, to give your customers and tasters souvenirs, it never has to be expensive, but it can be simple and useful as a small sticker that hangs on the fridge, a souvenir cup, a special extra meal for a specific customer, or a point redemption for a customer that may Deal with the restaurant for a very long time, or even a souvenir photo taken by the restaurant while they are eating, which is also helped by the points system, as each customer has a set of specific points, and with the collection of these points with the continuity of dealing with the restaurant you can turn them into a gift or Specific cash back for example and other offers and gifts.
23- Include local flavors
Can you launch your restaurant in a local environment and provide flavors and meals far from this environment and its special ingredients, methods and beliefs? This may be very difficult, as there must be some kind of inclusion and use of local flavors in the environment in which you are launching your restaurant. Yes, you can be different in everything you offer, but in the end if you want effective, ideal and fast marketing for your restaurant, you have to provide what it desires. And let them know who is around your restaurant so that you can survive and compete in the market.
24- Do not disconnect
It is a mistake to frame the relationship between you and your customers between the walls of the restaurant. If there is a group of customers who are regular visitors to your restaurant, you should not lose contact with them and follow them from time to time, such as a call, e-mail, or phone message directed specifically to this person, inviting him to visit again in a manner Interactive and interesting, as this process increases the areas of trust, interaction and harmony with a restaurant, which serves your marketing goals successfully.
25-Attention to the customer
And it is everything. There is nothing more valuable than the customer feeling that he is appreciated, cared for and taken care of while dealing with your restaurant. Service is a red line for all gourmets. If you want to appreciate your dishes, you have to appreciate your customers, from the first moment of entering the restaurant until leaving it again, from Reception, smile, speed of dealing, providing the appropriate table, preparing meals accurately, gifting them the rest of the food in attractive bags designed with care, asking them about the quality of service, and other methods of dealing that add a lot to customers and force them to come again to your restaurant..
26- Granting the customer an affiliate code when inviting others
27- Commission marketing with commission marketing companies
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